Product Development
Product Development is rarely a straight line and can present stops and starts throughout the process.
Product Development research can be leveraged to evaluate initial renderings or ideas, test prototypes, optimize features and benefits, test products in natural contexts, and gauge related communications.
W5 works with clients to employ both online and in-person approaches. In-person approaches are appropriate for hands-on elements or testing functionality and form factor, while online approaches can help narrow options and gauge overall reactions to attributes, design, and messaging.
“Research is seeing what everybody else has seen and thinking what nobody else has thought.”
—Albert Szent-Györgyi
Product Development research can help you:
Narrow options around product features and design
Identify potential usages or pain points early in the process
Clarify areas of confusion or uncertainty
Create a differentiated product that stands out from competitors
Eliminate false starts or development mistakes
Connect with us to learn more about W5’s Product Development capabilities and how we can support your team.
Explore
W5 watches emerging trends in the marketplace to give up-to-date insights across categories.
See the blog post here.
A major CPG company partnered with W5 to implement a quick-turn process for brainstorming new product concepts, prototyping marketing communications, and testing these concepts with consumers.