Strategic Tracking
Strategic Tracking research monitors a brand’s perception and strength over time through industry-specific metrics. Through a periodic or continuously fielded quantitative survey, consumer insights are measured and compared to track changes and guide decisions based on past activity and predictions for future activity.
Strategic Tracking supports decision making by examining market changes from one measured period to another. W5’s approach to Strategic Tracking goes beyond measuring brand and advertising awareness to explore an evolving marketplace, bringing depth and context to consumer behavior and attitudes. Strategic Tracking research reveals understanding of the relative health of your brand and scratches below the surface to determine its fit in the marketplace.
Download W5’s Strategic Tracking White Paper
W5’s approach to custom Strategic Tracking research can help you:
Measure and monitor brand health (awareness, consideration, usage, advocacy, etc.)
Understand which brand strengths contribute to overall performance
Understand brand positioning and opportunities relative to competitors
Assess the impact of branding initiatives, advertising campaigns, and other marketing communications
Profile different audiences’ relationship with your brand and advertising
Connect with us to learn more about W5’s Strategic Tracking capabilities and how we can support your team.
Explore
Whether you’re measuring every year or every quarter, W5’s Strategic Tracking framework guides decision making based on analysis of trends and evaluation of past activity in your field.
See the video here.
We believe the key to tracking is understanding how a client’s objectives are evolving as we design a custom approach. There is no one-size-fits-all, and W5 takes the time to match approaches and tools with insight needs.