Strategy Behind the Scenes
By Tristan Shook
At W5, clients probably know us best for our custom qualitative and quantitative research. It’s the heart of what we do. But behind the scenes is the strategy practice that infuses much of our work.
We understand research can at times be obtuse and picking a narrative from myriad data points can be a challenge. W5’s strategy practice weaves disparate sources of information to tell a relatable, human story. It leverages many different research methodologies, working closely with qualitative and quantitative researchers, and expresses the results in a variety of ways. Just this year we have:
Developed Personas to bring segments and consumer groups to life
Created research ‘Highlight Reel’ videos to give clients an up-close look at our ethnographic research
Conducted hybrid research studies and integrated findings from qualitative and quantitative research to tell a cohesive research story
Designed infographics to share in-depth research results in a simpler, more visually appealing way
Conducted a meta-analysis of existing research reports to identify future opportunities buried within the data
To learn more about W5’s strategy practice, check out our Strategy page on the W5 website.