The W5 Narrative
Feedback, Opinions, and Concerns: The Backbone of CX Research
According to Quirk’s, 88% of customers believe the service they receive is as or more important than the products a company offers. So why are some brands pushing customer experience research to the sidelines?
What Is Perceptual Mapping, Anyways?
Over 70 years ago, data scientists concluded that the brain cannot quickly read groups larger than four. For everything over that number, we use perceptual mapping.
eBook: Our Guide to Conducting Evaluation Research
Download our new eBook and see how we help brands grow with Evaluation!
The Intersection of Brands and Belief Systems
Actions speak louder than words. See how brands use “primal coding” to tap into consumer beliefs and create stronger, more cravable brands.
Welcome to the W5 Team, Dorothy!
Get to know the newest W5er, Dorothy Nam, a Practice Consultant on our qualitative team!
Live From New York: Hot Takes at 4A’s StratFest 2022
Check out our key takeaways from 4A’s StratFest 2022!
Let’s Break Bread Together: The Candid Nature of Dinner Groups
Anyone hungry? Dinner Groups are a research-based “dinner party,” where moderators, clients, and participants break bread and participate in an organized, yet casual conversation about the research topic at hand.
Cool Off With The W5 Wrap Up - Summer Edition!
How are tech companies catering to the next generation?
Where do small agencies go to see what the next big thing is?
What do soup and sample sizes have in common?
Our newsletter answers these questions and gives you access to so much more!
Embracing the S-Word
Small. Check out the highlights and what makes the Ad Age Small Agency Conference and Award show one of our favorite events each year.
Staff Picks: 2022 So Far
As we head into the second half of the year, we want to take a moment and recap some of our favorite studies of 2022… so far!