In addition to International Women’s Day on March 8th, the entire month is filled with webinars, events, and celebrations across industries and organizations. Read on for our round up!

The Quirk’s Event in Los Angeles is the place to be for marketing researchers looking to see what’s next. Check out our team’s takeaways and key insights!

Conjoint research strives to mirror the real-world choices consumers consider when making a purchase, but how does it work? Check out part one of this three-part series exclusively on our blog!

Check out our favorite innovations and key takeways from the Kitchen & Bath Industry Show and International Builders’ Show featured the best debuts in the kitchen and home industry. As market researchers, tracking home trends fascinates us, especially as we continue to conduct research with some of the biggest names in this space.

AI is all the buzz right now. It can write your college paper, generate art, and even generate advertising. But for work that needs a personal touch, humanistic work still matters.

From pet food, banking ads, television, and the world of sports, our expertise expands across category lines. Check out W5’s most memorable research projects from 2022!

The Consumer Technology Association's 2023 Consumer Electronics Show (CES) had a focus on accessibility, featuring products designed to make a difference in people's lives.

For better and for worse, consumer insights professionals know the secrets behind what goes behind brands, products, and services. But how can we leverage this intel and study ourselves?

Gathering human experiences with Qualitative research is best paired with empathy and human-centric problem solving. W5er and Qualitative Researcher Dorothy Nam’s background in global health has equipped her with both.

Studies show that higher levels of stress makes the brain more reactionary. So when will things go back to normal? W5 explores the effects of anxiety on consumers and smart ways marketers can still connect in a frazzled world.