Pursue Agile Innovation

W5 supported a F500 CPG company in implementing a quick-turn, agile process for brainstorming innovative new product concepts, prototyping product language and visuals, and testing the initial concepts with consumers.

APPROACH

W5 facilitated a three-step innovation process over just three days. On day one, W5 strategy consultants led an innovation workshop that empowered internal stakeholders to empathize with the consumer, identify unmet needs, and outline a number of product concepts. W5 incorporated knowledge sharing and creative ideation exercises to engage a large, cross-functional internal audience. On day two, a smaller team refined the concepts and worked with designers to visualize and bring the products to life. On the final day, W5 moderated focus group discussions with loyal and aspirational audiences to capture consumer feedback and gauge the viability of each potential product. 

RESULTS

After the three-day process, W5 identified a new product concept that appealed to the client’s core audience, another that effectively targeted an aspirational audience to draw them into the category, and a third that held universal appeal. The client turned what is typically an extended product development cycle into an agile three-day agile process that encompassed initial ideation to consumer testing.