Case Studies
Map the Consumer Journey
A Consumer Journey Map detailed motivations, touchpoints, and barriers influencing consumers’ path-to-purchase for a premium apparel company.
Test Message Resonance with Teens
Focus groups uncovered details about motivations for vaping usage to inform refinement of messaging strategies that connect with teens.
Unlock Patient Empathy
Empathetic qualitative discussions uncovered strategies for a healthcare organization to offer more directed outreach programs and evolve care.
Empower Minority-Owned Businesses
Online discussions and one-on-one interviews established a clear view of minority-owned small businesses to facilitate optimized communication.
Attract Millennials
Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement.
