As we head into the second half of the year, we want to take a moment and recap some of our favorite studies of 2022… so far!

For our June “Theme of the Month”, W5 gathered to discuss travel, tourism, and what exploration means to us. Read on for key takeaways from our conversation and a tourism case study!

W5 embraces the LGBTQ+ community and applauds the brands, companies, and agencies working to make inclusivity a standard. With that, here’s a roundup of three of the most meaningful Pride-themed collaborations for 2022.

As the nation’s average screen time per day skyrockets over 12 hours per day, it’s no wonder that people are embracing the big unplug. These tips take work (and life!) offline.

To no surprise, the digital native generation, Gen Z, is ushering in a new eco-system of TV consumption with no boundaries around where they watch, what they watch, and how much they watch.

As an independent marketing research firm, we value uniquity and creativity, among other ideals in the projects we take on. This appreciation extends to our office’s eclectic art collection!

Campaigns that honor marginalized voices can be powerful. Just ask W5 Consultant Kana Feng, who drew parallels between a recent AAPI Heritage Month campaign and her own experience naming her daughter.

If you’ve ever cooked a pot of soup, you intuitively understand sample size. Determining the correct sample size for survey research is a blend of art and science, no broth necessary.

To assist development of better products, branding, and a sound pricing strategy, quantify product attributes with Conjoint Analysis. Each W5 Conjoint study is customized based on brand, product/service, and strategic context, ensuring actionable results.