A utilities client gained valuable strategic direction into the themes, messages, and tones for future marketing campaigns by utilizing a marketing research tracking study.

Fall at W5 means supporting our agency clients with research components to fuel their upcoming year planning strategy. Looking back at key studies W5 executed this year, here are three studies to consider including in your 2023 research plan and budget.

According to Quirk’s, 88% of customers believe the service they receive is as or more important than the products a company offers. So why are some brands pushing customer experience research to the sidelines?

Over 70 years ago, data scientists concluded that the brain cannot quickly read groups larger than four. For everything over that number, we use perceptual mapping.

Download our new eBook and see how we help brands grow with Evaluation!

Get to know the newest W5er, Dorothy Nam, a Practice Consultant on our qualitative team!

Check out our key takeaways from 4A’s StratFest 2022!

Anyone hungry? Dinner Groups are a research-based “dinner party,” where moderators, clients, and participants break bread and participate in an organized, yet casual conversation about the research topic at hand.

How are tech companies catering to the next generation?
Where do small agencies go to see what the next big thing is?
What do soup and sample sizes have in common?

Our newsletter answers these questions and gives you access to so much more!