QRCA the, largest qualitative research-only conference offers dynamic networking events, engaging workshops, and inspiring sessions led by industry leaders. Check our our key takeaways and trends for the year ahead!

Our three-part series concludes with a showcase of conjoint studies in action! Explore analysis, reporting, and use cases to discover optimal pricepoints, packaging, and more.

Generative A.I. is a potent tool that has the potential to revolutionize research workflows in fascinating ways. At W5, we are actively experimenting with these tools and have identified several potential use cases. Here are two that we’re excited to see in action!

While a reputation for environmentalism can elevate a brand's image, consumers may react negatively to changes they see as cost-cutting or "cheap." In this spotlight, we showcase how our research helped a pet food brand understand how bird and small pet owners are thinking about more sustainable ingredients for their pets.

Happy B Corp Month! B Corps (or “benefit corps” are important because they prioritize social and environmental goals alongside financial ones and drive innovation to make the world a better place!

Understanding real-world choices with Conjoint research takes expert design and care- but don’t worry, we’ve got you covered. Check out part two of our exclusive three-part series!

In addition to International Women’s Day on March 8th, the entire month is filled with webinars, events, and celebrations across industries and organizations. Read on for our round up!

The Quirk’s Event in Los Angeles is the place to be for marketing researchers looking to see what’s next. Check out our team’s takeaways and key insights!

Conjoint research strives to mirror the real-world choices consumers consider when making a purchase, but how does it work? Check out part one of this three-part series exclusively on our blog!

Check out our favorite innovations and key takeways from the Kitchen & Bath Industry Show and International Builders’ Show featured the best debuts in the kitchen and home industry. As market researchers, tracking home trends fascinates us, especially as we continue to conduct research with some of the biggest names in this space.