In a world where financial decisions often feel like a high-stakes game, discover how W5 transforms financial data into actionable insights to help you stay ahead of market dynamics. Dive into Emma Eyman's latest blog in her Industry Spotlight Series post to explore key strategies that turn risk into opportunity.

To actively understand consumer behavior, marketing research must combine empathy, technology, and precision. In this post, we explore this shift towards a more humanistic survey design highlighting the importance of engaging respondents meaningfully and understanding the complexities of human behavior.

The choice between digital and in-person research isn’t just about convenience. In the post-COVID era, this decision of using one vs the other carries significant weight for achieving your insight goals. Join W5’s Marty Molloy as he dives into the advantages of each approach and understand how the right choice can elevate your research outcomes.

Third person bias, the mistaken belief that others are more influenced by mass media than oneself, poses a challenge for marketing research due to reliance on self-reported media use, but W5 offers tactics to overcome this cognitive distortion.

Jack White’s surprise release of his new album on unlabeled white vinyl at select stores, without a massive marketing campaign, generated significant buzz and excitement among fans, demonstrating that listening to customers and providing high-quality products can lead to success.

Join Amy Castelda and Emma Eyman as they recap the final Quirk’s Event of the year in NYC! From the rise of podfluencers to the importance of inclusivity in research, we’re sharing our top takeaways and why they matter.

Cannes Lions is an annual international festival that celebrates creativity in the fields of advertising, communication, and marketing. See the highlights and winners from the 2024 event including the Heinz AI Ketchup Campaign and Coors Lights Out campaign.