W5 1/3/22 W5 1/3/22

Prioritize Features and Benefits

A dual-phased research approach with ethnographic research and conjoint analysis established an understanding of how knife customers shop the category.

W5 12/31/21 W5 12/31/21

Co-Creation for Product Innovation

Hybrid research provided insights for disposable product preferences, assisting client prioritization of concepts for refinement and further development.

W5 12/30/21 W5 12/30/21

Attract Millennials

Iterative research allowed a state-funded travel bureau to apply initial audience reactions in real time, reducing the timeline for campaign review and refinement.