Quantitative Services
Quantitative research answers strategic questions by providing an objective view of the marketplace. W5 examines data from a diverse set of questions to understand their relationship and impact on one another, providing a reliable and valid understanding of consumer behavior.
Other Services
Qualitative
Developing a rich understanding of the perceptions, motivations, and emotions that drive consumer behavior through conversational and observational approaches.
Strategy
Amplifying the “voice of the consumer” through hybrid analysis, collaborative services, and engaging deliverables.