METHODOLOGIES

Quantitative research answers strategic questions by providing an objective view of the marketplace. W5 examines data from a diverse set of questions to understand their relationship and impact on one another, providing a reliable and valid understanding of consumer behavior.

Attitudes and Usage (A&U or AAU) research answers essential questions of “what?, “where?”…

Audience Identification and Profiling research paints a detailed picture of a core market―their…

Brand Equity is focused on consumers’ perceived value of a brand, beyond just their opinions…

A Brand Health Assessment includes evaluation of consumer awareness, consideration, and engagement…

Product and Positioning Concept Testing provides insight on how a product, service, or branding can…

Conjoint Analysis explores the value consumers place on your products or services and their features…

The Message Testing process begins with creative stimuli and copy and ends with a refined message…

The marketplace is constantly evolving and there are times in every industry when it is necessary…

The identification of different consumer groups in the market is a powerful tool for identifying target…

Strategic Tracking research monitors a brand’s perception and strength over time through industry-specific…